• In-depth coverage of Politics, Culture, Religion, Sports, Health, Entertainment, Agriculture, Technology etc.
• Promoting and showcasing new talent in the fields of Sports, Entertainment, Art & Culture etc.
• Transforming viewers’ perception of electronic media’s news coverage from negative to positive.
• Creating awareness on society’s collective responsibility on issues related to daily life.
• Supporting Social Awareness Campaigns connected with Environment, Education, Healthcare etc. by running them onscreen from time to time.
• Conscientious about our CSR, we believe in supporting the the NGOs working for the deprived, sick and the downtrodden.

Regular Programs

• MAIN BULLETINS: Hourly, every hour covering all the latest major news from all walks of life.
• NEWS SHOTS: With a synoptic approach to the news in the making, NEWS SHOTS presents a quick overview.
• KHABAR DEHAAT: Special bulletin of Daily News/In-depth analysis of the major news from Rural North.
• BREAK TIME: An interactive 30-minute multi-segment program connecting viewers live to share their opinion through Skype/phone on variety of subjects.
• VSPL STUDIO: A platform for established and budding stars sharing experiences of their professional and personal life.

Election Programs

• X-RAY: A daily program of penetrative, insightful analysis of an assembly constituency of a state under Election mode, produced with support of the senior reporters in the field and presented by the main anchors.
• ELECTION ROADWAYS: Our reporter randomly boards state transport bus and interacts with the passengers un-cut, taking their views on elections, leadership, prime issues etc. This daily program is presented on-screen during prime time.
• SARTHAK SAMVAAD: Political leaders/representatives of all parties are invited to present their views on the developmental work carried out or planned for their constituencies. Wide coverage, in-depth analysis and unbiased opinion are the key points of this election-related daily program.
• JANHIT CHARCHA: The local reporter schedules a live on-screen debate with the political representatives, intellectuals and common people  from a constituency. The anchor connects them on the local issues in context with forthcoming elections.

Promotion Through Regional Channels